María Casado's profile

What the Veg!

María Casado
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WHAT THE VEG!

2023
Brand Strategy, Brand Identity & Packaging

What the Veg! is a vegan brand that focuses on “worldly people”, who enjoy life, without being forced to save the world or get a medal for being vegan.

A variable logo has been designed to represent that worldly people can have good days (regular logo) and be pristine (regular logo) and bad days and be crooked (wavy logo). This is emphasized by exchanging the “e” for an asterisk “*”, referring to the phrase "what the f*ck".



BRAND STRATEGY & BRAND IDENTITY

branding brand identity Brand Design brand strategy brand strategist brand designer Corporate Identity Packaging vegan Food
branding brand identity Brand Design brand strategy brand strategist brand designer Corporate Identity Packaging vegan Food


PACKAGING

SAUSAGES, BURGERS & NUGGETS​​​​​​​

branding brand identity Brand Design brand strategy brand strategist brand designer Corporate Identity Packaging vegan Food


VARIETIES OF SAUSAGES

branding brand identity Brand Design brand strategy brand strategist brand designer Corporate Identity Packaging vegan Food


DIFFERENT SIZES OF BURGERS

branding brand identity Brand Design brand strategy brand strategist brand designer Corporate Identity Packaging vegan Food


SECONDARY PACKAGING



TERTIARY PACKAGING

What the Veg!
Published:
María Casado's profile

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María Casado's profile
Madrid, Spain

What the Veg!

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